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| What matters | 🎯 Leonardo.ai | 🎨 Midjourney |
|---|---|---|
| What it does | Creative AI platform for image generation, visual guidance, editing, and paid production workflows. | AI image creation platform with subscription-based generation and different speed, video, and privacy allowances. |
| Best for | Image generation and Visual guidance controls | Subscription-based image creation and visual exploration |
| Pricing model | Free plan + paid | Paid |
| Free-plan limits | Free gives 150 fast tokens a day with public creations and basic quality settings. Essential is $12 a month (8,500 tokens), Premium $30 (25,000) and Ultimate $60 (60,000), prices excluding tax. Team and API options are listed separately. | All ongoing plans are paid. Basic, Standard, Pro, and Mega differ in GPU time, video options, and privacy; no general free trial is promised. |
| Platforms | Web | Web |
| Key capabilities | Image generation Visual guidance controls Image editing Paid private generation | Text-to-image generation Image variations Image editing Video generation on eligible plans |
| Strengths | Start from a prompt or visual reference, explore a style, and check privacy and credit requirements before production use. | Image variations support art-direction exploration within a single brief. |
| Limitations | The Free plan provides a daily token allowance and public generation. Paid plans increase capacity and add private-generation options; token costs vary by operation. | All ongoing plans are paid. Basic, Standard, Pro, and Mega differ in GPU time, video options, and privacy; no general free trial is promised. Confirm subscription, privacy and output terms before using confidential references or commercial assets. |
| No signup required | Not verified | Not verified |
| No credit card required | Not verified | Not verified |
| Open source | Not verified | Not verified |
| Free trial | Not verified | Not verified |
| Access details reviewed | 2026-10-15 | 2026-10-06 |
| Official pricing / source | Check pricingAccess source | Check pricingAccess source |
| Next step | Explore Leonardo.ai | Explore Midjourney |