Pencil

Pencil suits marketing teams producing and comparing advertising assets from an approved brief. Its current platform brings several generation models into a shared production workflow. Channel connections and insights support campaign work, but an automated score does not prove that an ad is truthful, appropriate or likely to perform for a specific audience.

A practical workflow

1. Supply an approved brief, brand material and permitted reference assets.
2. Generate a small set of creative directions.
3. Review copy, product representation and channel requirements.
4. Export or launch only approved work through an authorized campaign setup.

Illustrative input

This example describes a task, not a tested output. Adjust the source material and settings to your own situation.

Create two visual directions for this product using the supplied benefit statement. Do not add a discount, endorsement or performance claim.

Result check: Check the asset against the actual offer and use a defined experiment if comparing approved variants.

Access and alternatives

Pencil uses paid plans with generation allowances and enterprise options. Workspaces, channel functions and bulk production differ by plan. Any advertising spend is separate from creative-software access; confirm the complete workflow and commercial terms.

Choose another workflow when its emphasis fits better: AdCreative.ai for another ad-asset workflow; Creatify for a more product-video-centered approach.