Surfer

Content and AI-search visibility platform for planning, writing, optimising, and monitoring search-oriented content.

Research a topic, improve a draft against the relevant suggestions, and monitor visibility without assuming rankings are guaranteed.

Access and pricing: Core plans are paid; free utilities or temporary trials do not imply an ongoing free subscription to the full platform.

What it does well

Surfer covers content planning, writing, optimisation and AI-search visibility tracking. Its pricing page also lists several free tools: an AI Humanizer, AI Detector and Paraphraser, the Keyword Surfer SEO browser extension, a free AI visibility audit and Surfer Pulse, a free AI volatility tracker.

Who gets the most from it

The tiers differ mostly by volume. Discovery gives 120 documents, 10 tracked pages and 1 seat. Standard gives 360 documents, 25 AI prompts, 50 pages and 3 seats. Pro raises that to 50 AI prompts, 200 pages and 5 workspaces. A separate AI Search Analytics plan focuses on prompt tracking, with 50 prompts and 5 team seats.

Limits to check before you commit

Prices on the page are per month billed yearly, from $49 for Discovery to $299 for Peace of Mind, and yearly plans are charged upfront. Bank transfer is yearly only and PayPal is not accepted. API access is listed only for Peace of Mind. Every plan has a "Start for Free" button, but the page does not state a trial length, so confirm what it includes.