AdRate

AdRate is a TikTok ads automation platform for media buyers, agencies and TikTok Shop sellers. It connects to your TikTok for Business ad accounts and extends Ads Manager. You set rules, such as pausing an ad when cost per acquisition passes a limit, and a rule engine checks campaigns on a schedule. It also handles GMV Max, bulk ad creation and campaign copying. The Terms say NewRate Limited owns and operates it, under Hong Kong law.

A practical workflow

1. Create a free AdRate account
2. Connect a TikTok for Business ad account
3. Set up rules with conditions and actions
4. Optionally set up GMV Max or batch ad creation
5. Let the rule engine run on its schedule
6. Review rule results and logs, then adjust

Illustrative input

This example describes a task, not a tested output. Adjust the source material and settings to your own situation.

A seller sets a rule to pause any ad that spends $20 with no purchase and to raise the budget on ads with a return on ad spend above 3.

Result check: Start with alert-only rules and read the logs for a week before letting a rule change budgets, so one wrong threshold cannot spend or pause your whole account.

Access and alternatives

As shown today: Free covers 2 ad accounts, 1 rule and 50 AI credits a month, no card. Starter is $19.99 per 30 days, Standard $54.99, Professional $149.99; Enterprise is custom. A TikTok ad account is required. Check the current pricing page.

Choose another workflow when its emphasis fits better: Madgicx is a wider ad automation tool when you also run Meta and Google ads; AdCreative.ai is a better fit when your main need is generating ad creatives.