Connected AI sales platform for B2B data, prospecting, enrichment, outreach, and go-to-market workflows.
Best for: B2B prospecting and Contact enrichment
Sales & CRM
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Free plan + paidInformation reviewed 2026-10-15
Clay
About this listing
Product and access model reviewed from current official sources; workflow and example are editorial suggestions, not a hands-on test.
Official sourceBuild sales research and enrichment workflows with data-provider waterfalls, AI account research, and CRM handoff.
Best suited to
Clay suits sales operations teams building a repeatable research table.
Meet Clay
Clay suits sales operations teams building a repeatable research table. It combines data providers, AI research and actions so a record can move through an enrichment workflow. The useful output is a checked account or lead record with provenance, not a large list of unchecked personalized messages.
A practical workflow
- Start with a small authorized account list and define the needed fields.
- Choose enrichment providers and an AI research task.
- Inspect a sample of returned facts and their supporting sources.
- Send approved records to the supported destination and monitor usage.
Illustrative input
This example describes a task, not a tested output. Adjust the source material and settings to your own situation.
For each supplied company website, find its stated customer segment and link the page that supports the answer. Leave unsupported fields blank.
Result check: Check domains, sources and dates before treating an inferred fact as sales data.
Access and alternatives
The Free plan has recurring Data Credits and Actions with table-size limits. Paid plans expand allowances and connectors; some providers or CRM operations have their own costs. Estimate both data credits and actions for the workflow.
Choose another workflow when its emphasis fits better: Apollo.io for prospect discovery and outreach; HubSpot AI for AI inside a CRM workspace.
What you can do
Table-based enrichment workflows
Provider waterfall enrichment
Claygent account research
Intent and signal inputs
CRM enrichment integrations
Where it helps
- Multiple data sources can fill one research table
- Waterfalls can sequence providers
- Checked records can move toward an existing CRM workflow
What to consider
- Credits and actions are separate allowances
- Advanced connectors and large tables require eligible plans
Pricing & free access
Official pricingFree plan + paid
The Free plan has recurring Data Credits and Actions with table-size limits. Paid plans expand allowances and connectors; some providers or CRM operations have their own costs. Estimate both data credits and actions for the workflow.
Plan information can change. Prices and conditions are set by the provider. Information checked 2026-10-15.
Source for access detailsWeekly AI tool changes in Sales & CRM
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Questions about Clay
Who is Clay useful for?
Clay suits sales operations teams building a repeatable research table. It combines data providers, AI research and actions so a record can move through an enrichment workflow. The useful output is a checked account or lead record with provenance, not a large list of unchecked personalized messages.
Does Clay have continuing free access?
The Free plan has recurring Data Credits and Actions with table-size limits. Paid plans expand allowances and connectors; some providers or CRM operations have their own costs. Estimate both data credits and actions for the workflow.
How should I start a small evaluation?
Start with a small authorized account list and define the needed fields. Choose enrichment providers and an AI research task.
What should I check in the result?
Check domains, sources and dates before treating an inferred fact as sales data.
When should I choose a different workflow?
Apollo.io for prospect discovery and outreach; HubSpot AI for AI inside a CRM workspace.
Did this help you complete your task?
Tell us what needs improving. No account or private output required.
Report incorrect information or a broken linkReview evidence
Documentation-based review · 2026-10-15
Reviewed from the linked official documentation. The workflow and example are editorial suggestions; no account-level product test or measured performance comparison was performed.
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