Luma Dream Machine

Luma's creative AI workspace for planning, generating, iterating, and refining visual work with shared context.

Develop a creative idea with references, iterate on the assets, and inspect the result before choosing production exports.

Access and pricing: Current creative models consume credits at different rates. Trial, free-entry, and paid-plan entitlements vary; reliable recurring free limits were not publicly readable.

Current pricing and recurring usage limits could not be fully confirmed. Check the provider’s latest terms before choosing a plan.

What it does well

Luma's workspace is built around credits that are spent at different rates depending on the model, resolution and duration. As an example from the pricing page, Ray3.2 text-to-video at 720p costs 100 credits per 5 seconds. The workspace also includes creative agents with usage multipliers on higher plans.

Who gets the most from it

Plus is $30 a month, or $25 billed yearly, with 10,000 credits, commercial use and guest edit access. Pro is $90, or $75 yearly, with 40,000 credits and 4x usage with Luma Agents. Ultra is $300, or $250 yearly, with 150,000 credits and 15x usage. Team and Enterprise require contacting sales and add shared credits, usage analytics and SSO.

Limits to check before you commit

The page also does not mention API access or pricing. Because credit costs vary by model, estimate your monthly output before choosing a plan. Pricing checked on the official page in October 2026: The pricing page lists Plus at $30 a month (10,000 credits, commercial use), Pro at $90 (40,000 credits) and Ultra at $300 (150,000 credits), with Team and Enterprise by contact. No free plan is listed.