Use my attached Search Console performance exports for two equally sized complete periods. First confirm search type, date range, country/device filters and whether dimensions and row limits match. If the exports cannot be compared, explain what to re-export. For each matched page/query pair, show current and previous clicks, impressions, CTR and average position. Calculate CTR as clicks/impressions and report CTR change in percentage points. Treat zero denominators as undefined. Calculate click change in absolute terms and percent only where the previous value is nonzero. Separate: fewer impressions; lower CTR with similar visibility; visibility changes requiring inspection; new/missing rows. Do not add average positions or claim an algorithm penalty. Rank the five most useful manual investigations by lost clicks and confidence. Return a table, uncertainty notes and one specific next check for each row. Never infer suppressed or missing queries from absent rows.
Search Console Traffic Drop Triage From Two Equal Periods
Compare two Search Console exports to separate demand changes, CTR changes and missing evidence. Get a prioritized review list without pretending that correlation proves a ranking cause.







