A reference image can define identity, composition, lighting or style, but those are different instructions. State what to preserve and what to change before you generate. Use photos and designs you own or have permission to use, and choose a tool that supports the required reference workflow. Plan a small variation set rather than repeatedly rewriting the entire prompt.
Follow the workflow
- 1
Label your references
Choose permitted images and explain each role: subject, product details, composition, or style. If identity matters, explicitly ask the tool to use the face from the attached photo.
- 2
Generate a small variation set
Start with the linked reference lesson and prompt example. Keep the subject instructions fixed and vary one element at a time, such as camera angle or lighting.
- 3
Check the result against the input
Inspect the face or product details, anatomy, text and background. Keep a record of the prompt and settings for accepted images, and label generated examples honestly.
Check before you finish
Compare accepted images side by side with the reference. Check distinguishing details, logos and text. If a tool cannot preserve the required identity or layout, change the workflow instead of promising a match.
Common pitfalls
A style reference does not guarantee identity preservation. Avoid using another person’s likeness without permission. Confirm output rights and commercial terms on the provider’s website.


